ABOUT THIS PROJECT
Mission: To rebrand Ikon Communications, one of the largest media agencies founded in Australia. This was the first brand refresh in the agency's 15-year history, which added to the sense of responsibility. The new brand takes a brave new approach, defining the Ikon brand with a dynamic direction. This rebrand has completely reshaped how the agency represents itself, both online and offline. Not only did the rebrand pay homage to the history of Ikon as a company, it perfectly illustrated the agency's legacy personalities and its desire to always think forward, both for itself and its clientele.