ABOUT THIS PROJECT
Mission: To design and build a dynamic and modular branding platform for a real estate digital product to speak to an upper market target audience. HOME provides real estate agents and buyers with technologies that enhance how they work together. Compared to the technology most of us are used to, today's listing apps feel like a step back in time. HOME makes modern, innovative solutions accessible to every property listing in Australia. In this project, we created a sharp and smart brand to emphasise HOME's innovative point of difference in the market. The branding assets needed to work perfectly from print to digital. Most importantly, since its launch, the new brand and its digital presence has helped to set a new benchmark for the brand's core business and its position within it.