ABOUT THIS PROJECT
Mission: Art direct and design Ball Up Australia's digital launch and bring a phenomenal event to an elusive demographic. Ball Up is the pinnacle of the global movement that is Streetball. If you’ve ever picked up a basketball, you’ve played Streetball. Ball Up’s aim is to provide an opportunity for the sport’s incredible athletes and fans to share their passion around the world. We were privileged to art direct and design Ball Up Australia’s digital launch to bring this phenomenal event to an elusive demographic - the cool kids from the urban, rebellious, expressive freestyle landscape. The final deliverables brought these attributes to life with an elevated art direction and digital experience.