UX UI Digital designer creative director, Sydney Australia

Hi I’m Jacalin, a multi-lingual Senior UX/UI designer and Creative Director; with over a decade of experience in creating purpose driven brands and craft data driven, human centric digital products.

 

I have worked with start-ups, enterprises, media and digital product agencies in New York, Vancouver, Tokyo and most recently Sydney, Australia.

 

With a combination of strong design thinking skills in campaign, media and digital products experiences, I help brands connect powerful story-telling and efficient user experience design.

 

Design should be agile, adaptive and driven by data. I design and test solutions, until the problem makes key turns:


+ Complexity turns into simplicity

+ Readers turn into fans

+ Interests turn into impacts

 

More about my experiences

From ideation to branding, 
User experience research to prototype,
adaptive product design to campaign strategy.

 

A key aspect of my design process is understanding
the business value behind every design decision,
in order to establish successful and sustainable brand experiences:

Positioning

Competitor research

Values & vision mapping

User research and analysis

Content model and roadmap

Logo & identity

Tone & voice

Brand website

Brand guideline

Digital storytelling

Marketing materials

User experience

App design

E-commerce

Product prototyping

User testing

Consumer research

Ideation & prototyping

Information architecture

Target touch points

Cross-platform integration

User interface design

Pixel perfect comps

Iconography creation

Visual storytelling

Social media planning

Content creation

Brand styling

Photography

Video production

Cinemagraph

Activation & experience

Companies and brands I've worked for

clients 1 JAL COKE OPTUS Warners CITY OF SYDNEY
CLIENTS COMMONWEALTH BANK LOREAL ACER TWITTER HAVAIANAS
CLIENTS Mi9 SBS VIRGIN WOOLWORTH JWT